Online Matrimonial Sites September 30, 2006
Posted by Pawan Agarwal in Consumer Internet India, E-Matrimony, India, Indian Matrimonial, Product Review, Uncategorized.trackback
Claims
Market size of Rs. 58 crore, expected growth 50%
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On a, all-India basis, about 30-50 people get married through Bharatmatrimony.com daily. These are counts based on people who inform us about it. Some of them don’t inform, so the count could actually be higher.
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Market Share
TOP INTERNET GAINERS FOR THE YEAR 2005 E-matrimony:
Shaadi.com
Bharatmatrimony.com
timesmatri.com
jeevansathi.com
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When it comes to matrimony sites, Bharatmatrimony and Shaadi have the highest preference among consumers and fight it out for the top position in that category. Shaadi.com and Bharatmatrimony.com are the two biggest websites in the online matrimonial space, each with 33 per cent user preference. They command an almost equal share of this classifieds vertical. Some 16 per cent of those who search for their significant others on the web head to Jeevansaathi.com. Interestingly, Jeevansaathi has entered the top three rung this year; last year, it did not even make it to the top five slots.
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Recent Investments
Shaadi.com received funding in March’06 and now yahoo invests in BharatMatrimony.com
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The Changing Direction – Assisted Internet
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Well, majority of online consumer base at these matrimonial sites happens to be NRIs. The market seems immature to embrace online matrimony. The other problem is internet penetration, so setting up centers in cities helps, but the first issue remains.
An Interesting Revenue Model – iRishta
iRishta.com, the free matrimony site, has come up with a very innovative business model, using which they claim to create waves in the online matrimony market.
“We would make money by advertising our competitors.”
I am not aware of any particular business management term for this, I’d love to call it “parasitic existence“.
(How else would we survive?. The very fact that the last post on the blog is dated “June 12, 2006″, points to the dormancy of the site, or is it active?)
Opinion:
It would still take some time for this market to boom. The changing consumer mindset and social structure leading to more independent thinking would certainly help these sites cash in.
Quick Comments/Review(My personal opinion)
1. Shaadi.com – Good UI, very popular with NRIs, decent features with astrology and video club
2. BharatMatrimony – Just average UI, offers verified profiles, average number of Indian profiles
3. JeevanSathi – Below average UI, good number of Indian profiles, decent customer care.
4. iRishta – I’ve already written enough about this one 
Online Matrimonial Sites « Consumer Internet – India
Online Matrimonial Sites « Consumer Internet – India posted at IndianPad.com
Seems to be in vogue these days. Every second day, I receieve a mail from jains and aggarwals to join yahoo clubs. Wish there was something for the other big deicsion of one’s life- Make your passion your profession
Found your blog quite information. I am also very interested in the developments happening in the Internet space in India. I blog about that at http://ileher.com
Found your blog quite informative. I am also very interested in the developments happening in the Internet space in India. I blog about that at http://ileher.com
Your blog is nice. I think you should add your blog at BlogAdda and let more people discover your blog. It’s a great place for Indian bloggers to be in and I am sure it would do wonders for your blog.
hey guys, i am not seeing anyone talking about Simplymarry.com. It is from big media gaint – Times? Is it nowhere in the league?
i am hemraj
QuickMarry.com, the online matrimonial portal aims to serve as a one-stop platform for prospective brides and grooms to meet and communicate with each other. It offers a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.online matrimonial services, world wide matrimonial services, free online matrimonial services, professional matchmaking services
http://www.aapkarishta.com/
it is also a upcoming sites excels inn marriage as well as arranging marriage and your honeymoon too.
Emm.. Are you interested in my zany rubbish Nice joke! What goes Ho, Ho, Swoosh, Ho, Ho, Swoosh? Santa caught in a revolving door!
I like people notice all the details and minutiae of everyday little thing could find something attractive and imperceptible to most. Super!
i have become a paid member on Jeevansathi.com. They had promoised that the profile of my sister will be displayed on on first four pages. nearly twenty days have passed and the profile has not even appeared on first six pages. their attitude too is not good and even after complaining they have not taken any action. I donot know what to do?
nice blog and good details about matrimonial sites
Very Nice …Thanks for the good information about the matrimony business.
No doubt all the matrimonial sites are serving the society and doing good work..but at what cost ? subscription fees or membership charges are very high which is not affordable to everyone..
I visited a matrimonial site http://www.vevahik.com which is 100% free and having all those features of other websites.
I registered my younger brother’s profile and got very good response ..